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The Wireless Outpost Newsletter Issue #16 Vol. 4
Wednesday, September 25, 2002
Another (politically incorrect) issue of the Wireless Outpost Newsletter. This newsletter
is for the soon to be educated cellular phone user community. If you know of
anyone else that may have an interest in our newsletter, make sure to forward
them a copy. Now we move forward at Mach II speed!
[Note: This newsletter is delivered Bi Weekly on Wednesday.]
GOTTA GET ME A PAIR OF THOSE ANTI-CELL PHONE RADIATION PANTS
Marketing gimmick, you bet. But if you ask Levi Strauss, they deny anything of the kind. They are now going to promote a line of apparel which contains anti-radiation pockets against cellular phones. The question is, how do they know that these pocket liners will really block non-ionizing radiation from a cellular phone?
For you corporate apparel buyers out there, you will want to check into the Dockers Icon S-Fit line of trousers. They have been available since July. Most likely this line will be targeted to the
health conscious and the teenagers. Levi Strauss is taking some heat on their new line and it isn't from cellular phone use either.
They are getting banged for playing on consumer fears of cell phone radiation and trying to capitalize on it as many others have tried to do in the past before getting busted by the FTC. Levi Strauss may just find themselves a subject of inquiry for the very same reasons as many of the shield blocker resellers who have come under investigation.
So far, more and more studies are coming out to study the links between cellular phone use & cancer. In some cases, mice supposedly develop tumors when exposed to non-ionizing radiation and in others, the mice show no development of tumors. It has been proven that mannequins don't develop tumors (they have done tests on mannequins!) and some people experience memory loss while others find their memory enhanced.
Our very own test which we published some time ago concluded that cell phones will give you an acute headache if repeatedly banged against your forehead. It has also been established that most of the peddlers of radiation shields were selling consumers a useless product that cost a few pennies to make and $20 to purchase.
So far, we have been unable to locate a pair of these anti-radiation pants. If any of you know of a retailer who is carrying this line, please let us know who has them. Otherwise, send us a pair and we will pay you $100 for them. Contact us before you send them so we will know to be expecting them of course. We want to rip them apart and see what it is that is supposedly protecting consumers from cell phone radiation.
BSQARE TAKES A PDA TO A WHOLE NEW LEVEL OF SOPHISTICATION
Those of you who are really into PDA use need to see this one. BSQUARE has come out with a device called the Power Handheld Reference Design. Carriers should take notice of this little beauty. Granted it is designed for the professional market, but I can see teenagers wanting this for a Christmas present with a few software additions. Here is how it works.
The device features a VGA display for web pages similar to that of a laptop. A retractable thumb
typing keyboard, GSM cell phone, and built-in radio technology for access to high speed GPRS wireless data networks. It allows for a variety of software applications, SMS, Instant Messaging, and other juicy tidbits. They have even arranged for service providers to customize the device for their specific needs.
The device itself weighs only 10 ounces and measures about 5.5 inches x 3.5 inches and is less than an inch thick. It has a four inch backlit LCD screen capable of displaying 65K colors with VGA resolution at 640X 482 pixels. The full VGA resolution allows for a use to view email, web pages, spreadsheets, and other documents with viewing nearly a full page at a time. The user can utilize the retractable keyboard or use the stylus to input text.
This is the most futuristic device we have yet to see to date. Other features on this device include two dedicated phone talk buttons which are for talk and end, three programmable launch buttons for email, web, and start/today, four dedicated navigation buttons, a five way joystick, back/escape button, a dedicated button for zooming, an onboard microphone and headset, and it incorporates 2.5 mm jack for an accessory headset with microphone.
It just keeps on going. An integrated dual band GSM cell phone allows for speakerphone or headset operation and supports advanced
phone features normally found only on multi-line desktop phones. The device uses an Intel PXA250 processor running at 400 MHz with 64 MB RAM, and 32MB Flash memory. You can increase
storage capacity with an additional memory card of up to 265 MB.
All that power packed into such a small device is quite impressive. This device was just unveiled at the Intel Developer Forum in San Jose.
Below is a link to their website which has a fairly good image of the product. Words can tell you plenty but a picture is worth more than this whole article which isn't quite a thousand words. See below:
If anyone should buy one, please feel free to send us your comments and opinions on it. We would like to hear about your experiences in using it and share your thoughts with the rest of our readers. The main thing we want to know is if it will have the sizzle we think it is going to have.
CYCLONE DISPOSABLE CELL PHONES ABOUT TO QUIETLY HIT MARKET?
We are just a bunch of hound dogs around here with our noses to the ground trying to find a scent. We found the scent but we don't know what to make of it. For now, consider this just rumor on our part. Turns out that in our snooping, we ran across a phone distributor who had Cyclone disposable phones listed on their site as a product for sale.
The Cyclone Disposable Phone is being manufactured by New Horizon Technologies out of Florida for use on a 800 MHz AMPS network. They like Dieceland Technologies have been keeping a tight lid on their progress. Unlike Hop On Wireless who has been throwing out press releases like they mean something. The most recent one from Hop On was that they were featured on CNN.
That called for a PR? Obviously not, because nobody picked it up. News is news and garbage is a waste of paper. I digress. The Cyclone phone we found being featured was said that samples would be available after September 30th starting at a wholesale price of $36.24 and being reduced in price to $35.53 if you bought 500 or more as a retailer.
The description for the disposable phone stated that it would weigh 5 ounces, use three AA batteries, and would allow for the use of a hands free
device. There wasn't any information listed which indicated just how many airtime units would be available with the purchase. It didn't appear that the basic design had changed.
The quantity they had listed as being available inventory was 5,000 units! If the Cyclone phone is in fact rolled out within the next quarter, that will make them the first to market with a truly operational phone available to the consumers. The next test will be to see if consumers will pay $40 for the unit which at last check suggested 60 units of airtime.
Nor were we able to confirm that the disposable phone would allow for an incoming and outbound calling pattern. We are assuming that the incoming call feature will be made available due to the wholesale price. A quick calculation on what it would cost to produce this phone makes the price about 1/3 more than if they dropped the incoming call feature.
AN INTERESTING AND CRANKY INVENTION - THE HAND E CHARGER
Now here is a portable power source for cell phone users that you all might find of interest. It is a relatively inexpensive device that is small enough to be stored in the glove compartment when the need may arise. It is the Hand E charger offered by HR Global,
LLC, which can definitely be handy in case you find yourself with a dead battery on your cell phone.
A couple of minutes of hand cranking will charge up your battery enough for a couple of minutes of talk time on your cellular phone. It almost looks like a miniature pencil sharpener and it works like one except that it powers up your battery instead. It comes in a cobalt blue color which makes it kind of hard to miss too.
The charger will work on a number of cellular phones produced in the last few years to include manufacturers such as Motorola, Panasonic, Ericsson, Samsung, and Nokia. The charger comes with two components. The hand charger unit which is universal and the path cord. The path cord is matched to a specific model of phone.
The testimonial we read cited a customer who found themselves in a cinema movie theater and realized that their phone was about dead. While waiting for the movie to start, they cranked the device to power up the phone battery giving them enough juice to take calls in case the babysitter were to call in an emergency.
When I saw this product, the first thing that hit me was that those of us who travel by train, plane, or bus may find this to be an extremely useful device. There have been times when I have jumped on a train knowing that I had a six hour commute and then realized I forgot to charge my phone. It would have been nice to have one of these!
The Hand E charger is being offered at a very reasonable retail price of $19.95 each. At that price,
it would make a great gift with widespread appeal considering the number of people who have cell phones today. Shipping to Canada is also available. The charger comes with a one year warranty and they offer a 30 day money back policy.
You can visit their website at the following link:
This is something that retailers may consider carrying in their stores. Now that I think of it, you may even want to use one as a corporate gift to some of your VIP clients. Give it a once over and see what you think.
FIRST CELL PHONE SPAM LAW JUST WHEN IT IS GETTING GOOD
Well, cell phone spam is looking like a target market for many service providers hoping to increase revenues with advertising dollars. However, California has just passed an anti-spam law for sending messages to cellular phones. The current law doesn't have much bite per se other than making it easier for consumers to file lawsuits against the offending party or parties.
The new law covers cell phones, PDA devices, and pagers. The law appears to have been passed more as a warning to potential advertisers looking to send SMS or text messages to wireless devices to keep it to a minimum. The current legislation as it is now could become the first building block in pursuing future legislation that will have much more serious consequences for sending unsolicited mail.
A lawsuit is already in progress in Colorado against a mortgage company that spammed cell phone users without consent. California's law allows consumers to sue to recoup the money spent to retrieve cellular phone advertisements that were sent without their consent. Right now, service providers are playing it safe by sending advertisements as a tag to alerts and other optional services.
We have not been able to clarify as of yet if a tag advertisement would be considered an offense under the current law which was just passed. If so, California cell phone users which is a potentially huge market would be off limits to advertisers who were hoping to reach cell phone users. Should other states follow with passing legislation, cell phone advertising will dry up in
its infancy.
A company called Avesair in North Carolina has claimed that it has sent over 50 million mobile phone advertisements for around 50 advertisers which netted a remarkable response rate of 5%. Though this type of marketing will be used more as a branding campaign rather than a call to action for purchasing.
It has been said that Yahoo is currently sending SMS messages to AT&T Wireless users which are attached to AT&T's alerts to consumers about
its own services. One VC firm called General Catalyst Partners has backed a startup called M-Qube which helps companies break into mobile device marketing.
Carat Interactive, an advertising firm, has spoken up about the cell phone advertisements stating that if consumers get annoyed enough with unsolicited advertisements, carriers and the advertisers could suffer dire consequences from the backlash of angry consumers. They have also advised companies to use cell phone advertisements only as an overall piece of their campaign and not to rely on it as their sole means of acquiring new customers.
So far, cell phone advertising is well beyond the means of the current bulk email spammers who plague our email boxes. Those who want to advertise on mobile phones must pay the carrier for the privilege of getting their message tagged onto an alert sent out by the service provider. The cost of doing a mobile phone advertisement can start at $50,000 and go up with no guarantee on response rates.
Though there is a lot of hype and hope on cellular phone advertisements, it looks as if only those with huge advertising budgets are going to be able to afford using this type of technology for advertising purposes. But with enough new companies starting up as mobile phone advertising firms, you could find yourself the
recipient of more and more advertisements.
By the way, if you have wondered why bulk email has increased so much, there is a reason. Turns out that bulk email is getting filtered out more and more and the response rate is so pitiful that the bulk email list companies must send the same message to the same recipient multiple times using an automated email generation and/or harvesting program to boost the number of "unique" names who supposedly opted in to their mailing lists.
ANOTHER SURVEY ON 3G REPORTS CONSUMERS NOT INTERESTED
This is the second survey that we have reported in the last month or so. The most recent study didn't give any further compelling insight into consumer behavior as it relates to 3G services. Nothing had really changed regarding response which remained the same with consumers lacking a major interest in 3G services. Here is how the most recent one broke down.
This study surveyed 6,000 cell phone users in 15 countries. It indicated that although 61% of respondents were aware of 3G services, only 29% planned to upgrade. 36% said they didn't need or didn't understand how the technology would benefit them. More than 1/3 of the respondents said that cost was an issue for them.
Nearly 70% of users haven't even bothered to access wireless internet service because they didn't find the service compelling, the price was too high, and they didn't see the benefit to 3G service. The two major factors holding back the adoption of 3G services are the speed of transmission and the lack of perceived value in current services being provided.
Until these issues have been addressed by service providers and manufacturers, the adoption of 3G will remain in suspended animation.
Maybe we will see if we can implement and conduct our own telephone survey so we can find out what it is that cellular phone users really want. It doesn't look like most of these companies understand the cellular phone user behavior enough to be able to ask the right kind of questions.
Then again, we are a strange lot, aren't we. If you find that your organization is interested in conducting a survey then by all means give us a shout. We have the resources to get it done and get it done right. We only specialize in satisfaction and marketing surveys though. Anything else, and we wouldn't be able to be of assistance. The others aren't as challenging which makes them quite boring.
Much like the 3G services that are available now. Have you ever seen a "Yawn" epidemic on such a massive scale? Anyhow, carriers and
manufacturers and even developers are wasting big bucks on 3G services. From the way things are looking now, that market isn't looking all that promising. That doesn't mean that 3G services are going to die on the grapevine either.
It is simply a matter of finding the right buttons to push to make it work. With price conscious consumers, they should be looking for that chink in the collective armor of consumers if they ever hope to grab the slightest foothold. It always comes back to the basics and that means doing your homework first.
WIRELESS BADGES MAY BE JUST WHAT THE DOCTOR ORDERED
Here is something else that I wished I would have thought of first! Vocera Communications has introduced a Wi-Fi wireless badge for companies who need to stay in touch with their employees over short distances. These badges are much more advanced than those chirping triangle things that you saw Captain Kirk and his crew wearing. Opportunities abound?
In this case, Vocera Communications has taken wireless and telecom networks a step further by merging the two. By doing so, they have created a voice-activated, hands-free badge that allows employees to reach one another by name, title, or location within a building. It also comes with a LCD screen for sending text messages and alerts.
The service is designed to tie in voice recognition enabled computer servers with a standard PBX. The server will then be able to track locations of employees who are on the premises. If they are not on the premises, the system will directly call the employee's cell phone number, answering service, or home phone,
provided the employee put in a forwarding number.
Hospitals, IT workers, and other employees on the go are expected to be the target market for these devices. Due to concerns over wireless transmission affecting some medical devices, they have been beta testing the device in two hospitals which is nearly complete. The company has said they intend to start shipping of the badges at the end of October.
Past history has shown that Wi-Fi wireless service hasn't been a big hit for consumers. Therefore, many technology companies are looking at Wi-Fi for
its business enterprise applications instead. Although the focus will more than likely be on indoor closed network systems, it is possible that theme parks, stadiums, airports, laboratories, and others may find some benefit with these types of devices.
For further information, you can visit their website at the following URL: www.vocera.com
They have an image on their website that will show you what the device looks like. We can tell you that based on our own research, this is a company with a strong future. They have recently procured their third round of financing so they must be onto something if they can do that in this economy. We would say that this is a company to watch.
If only because there is the potential to capture a very large marketshare with this specific device. Add in the government enterprises, and you have a market worth billions of dollars in annual revenue. They will also have the first to market advantage as a pioneer in developing this type of communications system. You couldn't make this service any hotter if you threw in a bundle of chili peppers.
GOLDPOCKET INTERACTIVE PUSHES FOR INTERACTIVE TV CELL PHONE USE
Sometimes an article will grab your attention. You may not know why but you just devour every word of it. Maybe it is intuition. Who knows because I sure don't. Anyhow, I read this article that came out well over a month ago on Interactive TV advertising. It had nothing to do with wireless but I thought it was interesting. Then Goldpocket's press release comes out and it started to come together.
The original article was released by an Interactive TV advertising association. The study indicated that in only three more years, around 71% of all broadcast commercials found on TV were expected to be
interactive, meaning that viewers could electronically interact with the TV commercial in real time. It also gave an interesting insight on advertising firms where 90% thought iTV should be a part of a marketing mix but that an agency's structure hindered the ability to fully utilize such a marketing medium.
There was a second holdup. Lack of understanding iTV so the agency couldn't fully explain it's use and benefit to their clients nor could they implement it because they didn't know how. Interactive TV is now found on gameshows, documentaries, and other TV programs. Goldpocket Interactive is a major provider of two way iTV programming to networks and stations such as CBS, Fox, Sony, the Game Show Network, and Comedy Central.
To interact, you jump on a computer and get busy. Now the company has purchased Moeo, a wireless platform developer. The reason behind the acquisition was to bring iTV to cell phones that used WAP or SMS enabled cell phones. The idea isn't new to Goldpocket Interactive because they have been working on it for some time now.
A rollout of EM Connect in early 2003 will allow the stations and networks to provide an interactive platform for cell phone users. The target market for the service is going to be service providers who are looking to fuel the adoption of wireless data services. The market for this type of service is not known. However, the company did provide one example with using NFL enthusiasts interacting while watching the game.
With less than half of cable subscribers on digital TV and the small number of "real" subscribers to wireless data services, this could be a bit premature. That isn't to say such a service isn't a good idea, only that it is ahead of
its time. The customer base doesn't exist for this type of service to be financially feasible.
What the industry needs right now is multiple providers simultaneously offering consumers services that will entice them to at least try wireless data services. Stock quotes, news alerts, and surfing the web with limited options isn't going to interest the majority of the public including businesses. I work in this industry and I am not even sure what it would take to interest me in wireless data services.
I do know that if I were able to access the Google search engine at any time to look up information while I was talking with someone, I would pay for that kind of service. Who wouldn't want to have a virtual library right at their fingertips? They have billions of websites available and all the other major search engines use them including Yahoo to supplement their own search results.
At least then I could access tons of information that was relevant to my specific needs at any given time. We will just have to wait and see what the future will hold and if service providers finally figure out what it is that we want from wireless data services. Until then they will just have to keep scratching their heads in confusion.
MOTOROLA WINNING IN BRANDING WARS WITH THEIR NEW ADVERTISEMENTS
Brand advertising is done to boost the public's awareness about a company and the service or product that they offer. So what is it about Motorola and Sprint PCS that has them taking the lead in the branding wars? They are trying to differentiate themselves from their competitors with a little less creativity and pushing consumer buttons in their advertisements.
The number one problem with most of the wireless advertisements seems to be in that they are so creative that they are targeting the top 10% intellectual types who can readily pick up on obscure concepts. The word is that the advertisements are much too vague and they do not necessarily educate the customer on the benefits of what is being offered.
We know for a fact that Motorola's Moto campaign is pulling and it is pulling hard. The V60 phone is probably one of the hottest selling phones out there. We get inquiries every day from distributors who must have them and they want them in the thousands. Add those inquiries together who are looking for thousands of the V60 or V120 series phone and you are running into a massive stampede.
Everybody wants a V60 or V120 Motorola Phone. It has been a while since we have seen that kind of activity on a specific model of cellular phone. The Moto campaign as it is now is pushing the voice and SMS features and they do it so that consumers can see how it is used and how it can work for them. They have figured out who to make the connection with the user.
Motorola's advertising firm has figured out that a theme can last only so long before it must be refreshed. Expect to see a change in the Moto campaign in the near future. Verizon Wireless has the "can you hear me now" campaign. OK. They have good coverage. We now understand that but the commercial is getting kind of tired isn't it?
So they have great coverage. What else do they have to offer besides great coverage. Sprint PCS has taken a two prong approach to their campaign. They are running ads that target both the consumer and business markets. Their ads make it clear to the viewer how these services or devices will have an impact on them as consumers. Again, they are making the connection.
You know how they say that sometimes less is more. That definitely applies to branding ads. Look at automotive manufacturer advertisements. They keep it real simple and it has impact. It doesn't matter how much money you spend on your advertising campaigns or how creative they may be. If it doesn't make a connection with the viewer, you have basically spent money to satisfy your own ego and nothing more.
The next time you are watching TV, take just a moment to really watch the commercials from handset manufacturers and wireless service providers. You will then see what I am talking about. Most of them are so vague that you can't help but tune them out. I often find myself with an impulse to suddenly start checking my dog for hidden ticks or other pests when these commercials come on TV.
There is one commercial I will never forget. That Orkin one where it starts off as a bleach commercial and a roach appears on TV. Talk about having a heart attack and using multiple expletives in the matter of ten seconds. That got my attention as I am sure it did with many of you the first time you saw it. I must congratulate the agency on that one.
COUNTY GETS POPPED FOR EXCESSIVE USE & ABUSE OF CELL PHONES
Sound familiar? Abuse of taxpayer money is more common than you may be aware
of. We wouldn't have to worry about cutting taxes if government agencies all across the board took the time to eliminate and control mismanagement of taxpayer dollars. This is one of those situations that would make you mad if it happened in your area. It didn't happen in my area and I still get mad about it.
The reason is because I hear of this kind of taxpayer abuse all the time. We have been contacted before by local government people who were trying to control this as a problem and asking our advice as to what options were available. In this specific case, it was North Hampton County of Pennsylvania with cell phone bills that are anticipated to hit $200K for the year.
Nobody thought it was odd that the annual expense on cellular phone bills was increasing by slightly over $39K per year every year. Here is how the abuse got out of control. County employees were not required to justify their need for a cell phone. They were issued a cell phone just for the asking.
Detailed call records were not maintained and those they did have were destroyed after only a month rather than being kept on file for seven years per state law. Cell phones were not inactivated after an employee left county employment. They didn't keep a detailed register of which user had which cell phone number. They had over 280 cell phones in use and they couldn't even find a contract with the wireless service provider.
The county board ordered the county controller to sample 20 cell phone bills including those from Directors to determine the extent of abuse and misuse of country resources. Which has
led to some council representatives claiming that this is the start of a witch hunt and they just want to put it behind them and move ahead with fixing the problem.
An audit discovered that in the past four years, employees had only reimbursed the county $3200 for personal phone calls. I don't know about you all, but if it is found that nearly a million dollars or more had been spent on cellular phone service then I would want to make sure that some of the money was coming back to keep taxes from being increased that much sooner.
How many of you have to pay property taxes to the county because they need more funding for this program or that program. Witch hunt or not, those are taxpayer funds which these employees were not entitled nor authorized to spend. One of them even commented that employees shouldn't be punished for not having set policies.
You have to put it in writing in order for someone to know the right thing to do? I don't think so. I would have no problem calling a
leech a leech, and a thief too. The county is now looking to implement annual reviews of cell phone use, a centralized processing system for buying cell phones, and they are even going to establish a policy on cell phone use.
Personally, I would tell them to outsource their wireless bill auditing and not because we do it either. I would tell them to take it to a competitor if that it is what it would take to ensure that cronies and pet employees were not able to circumvent the system and abuse taxpayer funds. County governments trying to audit wireless bills is like asking me to handle a Koi farm.
An independent party auditing wireless bills for county governments would make me feel much better. Our doing it would make me feel better but I am inclined to believe our competitors of this type of service have enough competence to handle it. I should say that I would hope so.
FINALLY! A CHANCE TO BAG ON SOME POLITICIANS WITH SOME REAL STATS
Ok. So it is unpatriotic of me to bag on politicians who run our government. But I will stop picking on the politicians when they stop working for their own personal self-interests and start representing the people's interest who elected them. Now, look at these statistics. Can you imagine working for a company that has a little more than 500 employees and has the following statistics:
29 have been accused of spousal abuse
19 have been accused of writing bad checks
117 have directly or indirectly bankrupted at least 2 businesses
3 have done time for assault
71 cannot get a credit card due to bad credit
14 have been arrested on drug-related charges
8 have been arrested for shoplifting
21 are currently defendants in lawsuits
84 have been arrested for drunk driving in the last year.
Can you guess which organization this is? It's the 535 members of the United States Congress - the same group of Yahoos that crank out hundreds of new laws each year designed to keep the rest of us in line. Do not despair! Not all of the politicians in the US Congress are stupid. We have 169 of them who were smart enough not to get caught!
Like what you are reading? Share an issue with a friend or associate! Bet you didn't know that we knew so much about so many different topics. Seven years of research certainly helps in that respect. The one thing to remember is that any opinions we offer are provided based on research that we have personally conducted.
Some opinions and observations are obviously of the sarcastic type and are not meant to have any intrinsic value other than for our own entertainment. But we try to keep those to a minimum and provide you with opinions or observations that you might find to be of some benefit. The mission of this publication is to educate our readers. Many of you have told us that you have found this publication to be a valuable and/or entertaining resource which is why we keep it going.
I make that statement because we have noticed a trend lately which is causing some concern. Many of our counterparts who published information on the wireless industry are starting to close up shop. We appreciate that the resources available are starting to diminish but we are not going to bother with publishing notices that quarterly earnings have been released, or that this person was appointed that board, or this company is going to be at that conference, etc.
Frankly, that is all much too boring and it doesn't have much of an impact on the day to day lives of our readers. Here is how bad it is getting. Out of 20 press releases I have reviewed for 9/20/02, fourteen of them had to do with somebody holding a conference, appoint some Yahoo(s), or releasing financial statements. I doubt I could find 3 subscribers excluding you Wall Street, Wireless Service Provider, and Handset Manufacturer types who would have read more than one of them.
As a group, you make up 5% or less of our subscriber base so it wouldn't make sense to include them. So don't take offense to the above comment. I almost forgot! Did anyone notice the lack of advertising on our site? We decided that allowing advertisements on our site wasn't the best idea after all. If we
cancelled your advertising request, we apologize but it had to be done.
The commercial we produced was designed for the branding of our corporation and it was felt that advertisements might detract from those efforts. As an alternative, we are considering building a page specifically for featured sponsors of Cellular Phone News and only for CPN or allowing just one or two sponsors for CPN. We haven't decided yet so if you have any ideas, feel free to let us know about them.
This will include a tag line stating that the advertiser is the official sponsor for that specific issue of CPN for the duration of their advertising campaign. Only one advertiser will be allowed to be a sponsor of our publication. It has also been decided that we will not restrict advertising to wireless companies. If you think a wireless phone user may be a demographic of interest, then by all means submit your inquiry.
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when you aren't looking. If you want your name to vanish from our list because our newsletter is just too boring or someone else signed you up, let us know. We will reluctantly take you off of our newsletter list. And we still reserve the right to make faces at you when you aren't looking.
