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Common Consumer Misperceptions

The problem that most people experience is either trying to replace an item that they feel is damaged or that wasn’t what they were expecting. We will begin with the first part of replacing a defective item.

In today’s world, the chances of getting a brand new product that is defective is somewhere around 2% of the time. Manufacturers know that customers will return damaged products, which takes up more time to conduct customer service rather than seeking out more sales. Most manufacturers have a strict quality control in place to knock down the number of defective goods sold.

With saying that, we must reiterate that a defective product is an item which wasn’t built correctly to a manufacturer’s specifications. If you buy a leather case that has single stitching and one rivet that is the manufacturer’s specifications, that does not constitute a defective product. They used lower grade materials and expended less labor costs in producing the product which was reflected in the price of the item. Do not expect to get a refund or a replacement in these situations.

Next scenario. You purchase a battery and charge it up as per the instructions in the manual that said to charge it for 24 hours. You try to use the battery and find that it doesn’t work. You go back to the retailer and they ask you a few questions. They then tell you that there is nothing they can do and you will have to pay for a new battery.

Why would you have to pay for a brand new battery that doesn’t work? Although the instructions say to charge the battery for 24 hours, most batteries will be overcharged within that time. That is a lot of electrical juice to be packing into a small battery. Warranties on cellular phone products specifically state they are a limited lifetime warranty. This boils down to saying that if the product is damaged by operator abuse, neglect, or misuse, the manufacturer is under no obligation to replace the product. The lifetime warranty applies only to the standard life of the product. A battery that is 18 months old has reached it standard lifetime and will not be eligible for replacement. The same applies to leather cases and other products.

The dreaded restocking fee. Most companies offer some kind of money back guarantee if you return a product within a specific timeframe -- no questions asked. Where you get nailed is that they often have a 20% restocking fee that is deducted from your refund.

As a retail operation, they are in business to make a profit. If they have to issue a refund there are additional expenses that they have to incur in doing so. They now have another product on their shelves that is unsold. It is taking up shelf space, diminishing their working capital (cash on hand to buy more products and advertising). You should find out what the return policy is of the company. If you are lucky, the return will cost you nothing more than the shipping and handling plus the postage expense of returning the product. Once again, don’t expect to return a product without a reason other than it wasn’t what you were expecting and get all your money back.

For retailers and consumers, there is a two way street in what is considered to be an ethical practice. Someone earned a paycheck by sending the item to you and that expense has to be covered. It is almost like going "Dutch" on a date. You both agree to split the cost.

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