Most of us have heard of fixed wireless on mobile
networks but some of us may not have had any clue as to what it really
was or how it worked. So we went to the pioneers in the industry for
answers, a company called Telular Corporation (WRLS) hailing from
Illinois. They have designed patented products, which can only help to
accelerate wireless carriers' ability to extract further value from
their infrastructure investment, steal market share from the local phone
companies and increase their annual revenue to the delight of
stockholders.
Nor has Telular left anything to chance as their
products incorporate all the major air interface standards used in
wireless networks around the world. The most compelling product line
that we noticed was their fixed wireless telephone, a device with both
commercial and residential applications. It was the residential
application of their products which drew our interest because it is
literally the same as a local dial tone service. The only difference is
that these devices connect via wireless instead of using fixed lines.
We spoke to Dan Wonak, Senior Vice President of
Marketing about this specific product line. We were informed that
although the company has a worldwide distribution, their focus in the US
was with carriers that serviced the rural markets. Thanks to Telular,
consumers in rural areas now have more choices among carriers to provide
their local phone service.
One of their largest clients, Western Wireless
(also known as Cellular One), seems to have embraced fixed wireless as a
source of revenue. They offer fixed wireless dial tone service in the
upper Midwest at the shockingly low price of $14.99 with unlimited local
calling. While providing such wireless dial tone in major metro areas
may seem less likely due to the many choices of landline service
providers, customers are still looking for a compelling calling plan,
and the transport infrastructure to carry that service will play a minor
role as long as quality of service is delivered.
Telular has also given wireless carriers the
ability to peel off commercial dial tone accounts as well. They have
developed equipment that will allow a company's PBX system to route
calls to mobile phones utilizing their "least call routing
solution". This service could potentially save a business thousands
of dollars in telecom expenses.
Where we have heard about everyone jumping on the
broadband bandwagon, Telular Corporation has been quietly working in the
background to develop equipment that would work on a carrier's existing
infrastructure. Landlines will never be entirely replaced by wireless
but it has the potential to change the current face of telecom services.
Where the future of fixed wireless may lead is
only known to Telular and the wireless carriers. Hopefully it will be a
future that we can all appreciate. Local phone companies may as well
accept the fact that more and more consumers are going entirely wireless
because it is cheaper in some cases with the low priced calling plans
being offered.